Growth

AARRR

AARRR

Acquisition, Activation, Retention, Referral, Revenue. This is the AARRR (Must Read!) startup metrics model developed by Dave Mcclure. These 5 metrics represent all of the behaviors of our customers. We want to break down these 5 metrics on your product...

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16 Startup Metrics

16 Startup Metrics

by Jeff Jordan, Anu Hariharan, Frank Chen, and Preethi Kasireddy. We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of numbers, measures, and metrics that...

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The Second Most Important Metric for Every Company

The Second Most Important Metric for Every Company

What’s the second most important metric for every company? Let’s start by clarifying the most important metric for every company. It is the North Star Metric (NSM), which Sean Ellis elegantly defines as the “single metric that best captures the core value that your...

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